From an overall marketing and customer engagement perspective, all content is not created equal. Just as she is growing up in a digital age where information access is ubiquitous, companies and their customers are growing up digitally and finding a wealth of opportunities to connect and engage. According to Optimize, 48 percent of consumers purchase products based on what they find in search results, and what they read on social media sites. Some people reading this book will think of a search engine like Google or Bing. Third-party sites are multimedia services that allow you to read and download e-books. Think about your current content, optimization, and social media marketing efforts. Unfortunately, search to purchase or social to purchase are not the only ways people interact with information online.
Where did I go for advice and information? In Optimize, Lee Odden provides a roadmap that incorporates the synergies of content, social media, and search engine optimization that you can understand and implement. For many companies, it can be very difficult and complex to implement a holistic content marketing and search optimization program. The wait is finally over. Using the buying cycle model of Awareness, Consideration, Purchase, Service, and Loyalty, marketers can best plan what kind of content may be most appropriate to engage customers according to their needs. The book explains that content relevance, timeliness of publication, and ease of sharing are the current content development trends.
Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Know thy customer : personas -- Words are key to customers : keyword research -- Attract, engage, and inspire : building your content plan -- Content isn't king, it's the kingdom : creation and curation -- If it can be searched, it can be optimized : content optimization -- Community rules : social network development : don't be late to the social networking party -- Electrify your content : promotion and link building -- Progress, refinement, and success : measurement -- Phase 3 : Scale. As you apply the marketing concepts to your business plan, consider using a manageable variety of mediums. What areas of your content marketing could you start optimizing related to content discovery, consumption, and sharing? An understanding of the search results landscape for a target keyword phrase should be considered when allocating content creation and keyword optimization resources. For others, Facebook or Twitter will come to mind.
From our research conducted through a combination of search engines, social networking websites, and e-mail, we settled on our itinerary and had a fantastic time. The blur of all this change is an opportunity for brands and marketers to engage in an active marketing strategy that converges the disciplines of search, social media, content, and online public relations. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Acknowledgments So much more goes into creating a book than anyone realizes, especially for a first-time author. ³ Facebook has nearly 1 billion users, and Google Plus is likely to reach more than 100 million users in 2012.
The answers and success strategies are all here in 14 steps. Purchase is just the start of social engagement with the customer, which extends across a life cycle that takes the customer from prospect to evangelist. Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. In Creating Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. Some might even know specific people they could e-mail for travel tips or specialty travel websites that focus on New York. It culminates in measurement, process and training. Higher-ranking web pages can result in more visitors and sales.
Lee has been cited for his expertise by The Economist, Fortune magazine, and Forrester Research. The result: shorter sales cycles, better customer relationships, and more word of mouth. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Now with Optimize, he spells it all out for you, clear as a bell. In 2007, Google and other search engines like Ask. Thank God I read this book! She calls it the Internet, because it represents the interface she uses to search and connect with information online.
Some of the websites we found posted ratings from customers; others had links to blogs, photos on Flickr, and Facebook fan pages. For those who are, this will serve as a great strategy book as well as a guide to regularly refer back to. With Google search becoming social through Google+, the worlds of search and social media are now inseparable. While search engines continue to represent the most popular method of finding specific information, the influence of social networking, shared social media, and the proliferation of platforms for individuals to publish content all intersect to create tremendous opportunities to better attract and engage customers. Recognizing the synergies of search and social media plus the role they play with content marketing will help businesses realize the impact on their ability to connect, engage, and grow revenue. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة.
My son Dominic picked New York City. I feel my artist brain had a hard time with the point business-speak. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Substantial changes may be necessary with content creation, approval, and publishing processes. Throughout his book, Lee treats social media, content marketing and search as an integrated exercise to be practiced in the research, content creation and content distribution phases of buyer courtship. Content flows in every direction through a variety of platforms, formats, and devices.