God delivered him from hardship and has blessed his family in so many wonderful ways. She drives a Lexus Saloon. Please read our site use policy for more information. Childhood Irene was born to Jewish parents, Seymour and Joan Blecker in Westbury, New York on May 3, 1953. While at Cornell she married fellow student Philip Rosenfeld, with whom she had two children. Irene has two beautiful daughters, namely Carol and Allison from her marriage to Philip.
She then moved to split Kraft into two companies, one selling grocery items in operating under the name Kraft and the other marketing snack products around the world Mondelēz International. She believes that keeping score is as important in business as it is in sports — as those that keep score keep trying to better the score they get. Do you know who Irene Rosenfeld is? Your contribution may be further edited by our staff, and its publication is subject to our final approval. Ms Rosenfeld is driven, which is evident by her ability to move ahead career-wise even when dealing with losses of her husband Philip in 1995 and Father in 2001. Rosenfeld started her career at an advertising agency and then in 1981 joined the marketing department of , a company with a long line of packaged and frozen products, ranging from Kool-Aid fruit-flavoured beverages to Maxwell House coffee to Oscar Mayer meats.
A member of the Economic Club of Chicago, Irene is on the Consumers Goods Forum Board of Directors. Rosenfeld is known and respected for her accomplished restructuring and turnaround of key businesses with Kraft Foods within the United States, Canada, and Moscow. You should not act, or fail to act because of the information on this site without consulting with advisers about your particular situation. We welcome suggested improvements to any of our articles. She also was a fierce sports competitor.
Unfortunately, our editorial approach may not be able to accommodate all contributions. Consider sales a competitive advantage versus an overhead cost. Always communicate and do so honestly Communicating honestly will help to create an atmosphere of openness and trust. Early Career Irene started her career at Dancer Fitzgerald Sample, an advertising agency based in New York.
Pick the right people to get onboard Raise the bar for performance throughout the company, provide support, and create an atmosphere of understanding and trust. Engage the hearts and minds of others Focusing on growth rather than cutting costs will reignite energy and motivation among teams. The onus to promote healthy products lay on her shoulders. Decentralize the organization and rewire for leadership strengthening and teamwork.
Her leadership style is structured around enforcing the following key strategies and 5 rules to success. Celebrate success publicly and do so often. Under her leadership, Kraft, already the largest food-products company in the United States, expanded its holdings abroad and radically reorganized the of its vast array of snack and grocery brands. After his death in 1995 she remarried but kept her first married name.
Revamp product categories for make relevant to consumers again. She and her husband Richard Illgen — an investment broker donate regularly to worthy organizations such as Cornell University and various medical causes. In 2010, Forbes listed her as the second most powerful woman in the world right behind Michelle Obama. Hesitation will only help to cause the organization to tilt and create uncertainty.
Brandon had to comeback from being disabled, by a rare health disorder, for most of his thirties. Personal Life Irene was married to Philip Rosenfeld, her classmate from Cornell. After a childhood active in sports and academics, she went to , in Ithaca, New York, where she earned three degrees in rapid succession: a B. Over the following 15 years she worked up through the company, managing a number of its brands. A in Psychology from Cornell University. In high school she honed her naturally competitive nature via participation on various sports teams and in business she uses the sports techniques of envisioning the desired outcome and using motivational exercises to prepare for the action as well as the coaching skills she saw demonstrated along the way.
She immediately set about reinvigorating the company by introducing new products, entering expanding markets abroad, and reorganizing the selling of mature American brands. She has a Bachelors degree in Psychology, a Masters degree in Business Administration and a Doctorate in Marketing and Statistics — all from Cornell University. In Come to Win: Business Leaders, Artists, Doctors and other Visionaries on How Sports Can Help You Top Your Profession by Venus Williams and Kelly E. She and her first husband, Philip Rosenfeld, had two girls, Carol and Allison, both now grown. She was later joined by General Foods which became a part of Kraft.