The article concludes with a research and implementation agenda to further foster and benefit from advances in new product models. Beating the Recession Blues: Exploring the Link Between Family Ownership, Strategic Marketing Behavior and Firm Performance During Recessions. The results suggest that consumers' perceptions of product complexity and provider heterogeneity, their breadth of product use, and their alternative provider and switching experience drive the switching costs they perceive. Not all family firms, however, use their family name as part of their firm name. International Journal of Research in Marketing 17, 3-31. European Business Forum 9, 12-13.
Results show that a brand manufacturer would be better off not to form or sustain the alliance unless the market is expected to expand by an amount suggested by the model. Burnham, Judy Frels, and Vijay Mahajan. Yoram Wind and Vijay Mahajan. Vijay Mahajan and Ramaswamy Venkatesh. Through the use of strategic communication and marketing and backed by reality on the ground, the place can then generate awareness about itself, affection and preference towards itself and of course choice.
What does pricing mean in a world where customers name their own prices, or buyers and sellers haggle independently in auctions? When strategically managed through the use of price and protection measures, piracy establishes the initial adopters of the software, who in turn influence other users to buy the product. Shantanu Bhattacharya, Vish Krishnan, and Vijay Mahajan. Designing Product and Business Portfolios. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. Why do some firms reap greater stock market rewards for changing their names? Although there are opportunities across Africa, they often are realized locally.
Journal of Product Innovation Management 11, 221-235. Technological developments for example have shortened distances but also complicated commerce and industry. In the context of cross-markets and brands, we discuss cross-country influences, differences in growth across countries, and effects of competition on growth. Nations like Nigeria are benefitting a great deal from this. Marketing scholars and practitioners frequently infer market responses from cross-sectional or pooled cross-section by time data. Cerveny, Vijay Mahajan, and R.
While recognizing that markets across Africa have much in common, we cannot gloss over their differences. Numerous and various applications of the model have lead to further generalizations. Professional Awards Distinguished Alumnus Award, Indian Institute of Technology Kanpur 2006 The Gilbert Churchill Award for lifetime achievement in marketing research, American Marketing Association 1999 The Charles Coolidge Parlin Award for lifetime contribution to marketing, American Marketing Association and Wharton 1997. We explore other approaches to correct for the inference bias, and discuss further managerial issues and future research. A Nonsymmetric Responding Logistic Model for Forecasting Technological Substitution.
Software piracy permits the shadow diffusion of a software parallel to its legal diffusion in the marketplace, increasing its user base over time. Journal of Retailing 64, 315-333. Our specific objective is to assess the attractiveness of forming a medium-term exclusive alliance between two brands or their manufacturers to produce a series of co-branded products jointly against the alternative of separate production. Our analysis indicates that it may be optimal in a variety of circumstances for a firm to launch products in an increasing order of performance, even in the absence of network externalities. Saim Kashmiri and Vijay Mahajan. Have brands become more or less powerful as customers move closer to having access to real time and highly competitive information? Watching African runners on the tracks of America and Europe is a truly spectacular experience. Furthermore, an analysis of the intensities of these specific emotions reveals the following additional insights: 1 Under conditions in which the options in a choice set meet or exceed both functional and hedonic cutoffs, consumers attach greater importance to the hedonic attribute, and 2 whereas the functionally superior option is preferred in choice tasks, the hedonically superior one is preferred in willingness-to-pay tasks.
Based on our study in the high technology industry, we model the product positioning and introduction sequence decisions under the simultaneous evolution of technology. Optimal prices under the co-optor role are higher than under the other roles. A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Models. We show that trying to minimize the entire cost of retail transactions is either unsustainable or devalues the customer shopping experience. In equilibrium, piracy can increase the industry profit in markets with large variations in consumer price sensitivity.
Technological Forecasting and Social Change 51, 109-132. The second is that people are complex, combining new technology and behaviors with enduring human needs. African governments are now opening up to the entrepreneurial world, making policies that facilitate the growth of the enterprises. Jacob Brower, Saim Kashmiri, and Vijay Mahajan. Limitations and future research directions are discussed.
After all, we are Caribbean, Afro Latino, and African, as well as African American. Some banks are targeting rural folks. Banks are forming networks across the continent and the business is increasing greatly. Based on their discoveries, the book identifies three keys to being a more effective leader: knowing your strengths and investing in others' strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership. Multi-Product Growth Models, in Research in Marketing, Jagdish Sheth, ed. Accelerants for Growth in Africa: Cell Phones and Banking Cell phones usage has increased in recent years. Our study of name change announcements by 180 publicly listed U.
Limitations and future research directions are discussed. When Is a Preannounced New Product Likely to Be Delayed? The industry has taken aggressive steps to curb piracy worldwide. Vijay Mahajan, Subhash Sharma, and D. We provide an illustrative application of the model to three real-world settings. This study examines the effect of reward structures on the performance of cross-functional product development teams Results suggest that when it is easy to evaluate individual performances, position-based differential rewards lead to greater satisfaction. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Recent market trends have shown a shift in power from manufacturers to retailers.